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I’m guessing that most of you have heard the term “color correction” when talking about video post production (or even still photography retouching) but not everyone may be able to describe exactly what this task entails beyond fixing color problems. Well, Digital Media Services is here to provide a tangible description for you.


First of all, let me say that I personally feel the term color correction is a bit of a misnomer; much of what a colorist or post-production specialist does with the color of a scene is manipulate the colors to create something besides the “correct,” natural color, which, technically, is creating distortion. However, that isn’t necessarily a bad thing. Much of our reaction to a scene in a film or video presentation is based on the “look” of the scene which may include color and brightness cues, among other effects. Visualize a scene of Central Park with grey skies, drab, desaturated colors and little variation between the dark and light portions of the scene. Does this scene make you think of a fun, summer morning or a dreary, winter afternoon? Manipulating the color of the visuals can help sell the mood of a scene without relying on being too literal with the storytelling.


Of course, sometimes correcting the color of a scene is exactly what needs to be done. Scenes shot outdoors in bright sunlight using film formulated for indoor tungsten lighting may need to have the color balance adjusted during post-production. The same goes for video footage shot with an improper white balance setting on the video camera. Other common tasks while performing what’s considered primary color correction may include maximizing the contrast by making sure the portions of a scene that are supposed to be truly black are as dark as possible (without crushing the blacks and therefor losing detail) and making sure the portions of a scene that are supposed to be bright white are indeed as high on the brightness scale as possible (again, without blowing out the whites and losing detail). Of course, sometimes a director wants a real contrasty look where the blacks are crushed and  the whites are blown out. An example of the use of this technique may be when creating a silhouette  where the background is properly exposed or even over-exposed and the foreground characters are underexposed so that little or no detail of the characters can be scene, just their silhouettes. Take this scene from Raiders of the Lost Ark, for example:












Secondary color correction may include alterations such as selecting a single color in a scene and changing it to some other color or selecting a particular portion of a scene such as the sky or someone’s face for color manipulation. An example of when to use secondary color correction may be when an actor is supposed to be wearing red suspenders but was mistakenly given green ones. A colorist can often isolate the particular green hue of the wardrobe malfunction in the scene and change it to the desired red. The little girl seen in the red coat in Schindler’s List demonstrates an example of what can be accomplished with secondary color correction; by isolating the particular hue of the coat, it can be allowed to stand out from the rest of the colors in the scene, which have been completely desaturated to create a black and white scene:













In summary, color correction not only corrects color but manipulates the color, contrast and brightness levels in order to obtain the desired look of a scene. Now you know.

May 2009 Newsletter

Project of the Month

Inflicting Ink Traveling Tattoo Parlor

Some of you may recall back in January the mention of a mobile tattoo parlor of which we shot footage to help assemble a TV show pilot. Well, I’ve been receiving quite a few inquires wanting to see the impressive rig so I put together a short promo of the traveling tattoo truck.


Imagine this impressive vehicle pulling up to your company picnic or being set up at a convention you attend. Inflicting Ink Tattoos in Portsmouth, Rhode Island is the proprietor but the rig can travel all around the country for events. Check it out for yourself by clicking on the image above. For you media-hip cats out there, you might prefer viewing the video in High Definition 720p QuickTime.

DMS Crew Update

Digital Media Services presents Lance Robson

Tech Tip

Demystifying Video Color Correction

All imagery and content copyright © 2009 by Digital Media Services & Consulting LLC. All rights reserved.

Digital Media Services

Lance Robson is the most recent addition to the DMS creative team. A long-time production assistant, photo assistant, video assistant and digital assistant to DMS staffers, Lance has been honing his skills as a sports and action photographer over the past five years and has become quite an image

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This past month found DMS staffer Lance Robson working on a photo shoot for Palm Beach Illustrated at the Naples Ritz Carlton while Rob Kildoo assisted on a photo and video shoot for the Marriott in Marco Island. Someone found out that DMS producer Vince Mann is a licensed commercial truck driver and tapped him to manage transportation services for a number of projects during May.


DMS lead photographer Sean Deren worked on a few product and fashion photo shoots in May and has recently taken off for England and France on assignment covering, among other things, activities surrounding the 65th anniversary of D-Day in Normandy. Sean should have some interesting images to share with us upon his return in late June.


Meanwhile, DMS video specialist Brian Satchfield has been working on a video restoration project for Tony Michaelides, a former music industry PR specialist in England. The video footage will be used for Tony’s presentation on the Manchester music scene occurring during the 1970s - 1990’s at the Homemade: A Music Symposium on June 10 in Ybor City. If you have an interest in popular British punk rock and rave bands from the last quarter-century (Joy Division, New Order, Happy Mondays, Factory Records), Tony’s presentation is sure to be enlightening.

maker. Check out Lance’s bio on our About Us page and check out Lance’s Sports and Action Photography gallery on our Digital Photography Samples page. And if you’re ever in need of sports or action photography, be sure and give us a call or send us an email; we’ll send Lance and his team out to capture your exciting moment!