October presented the Digital Media Services crew with a great variety of projects. Sean Deren shot brochure and Website photography for Atlantic Docks, photographed NFL stars Simeon Rice and Cato June for Stemulite’s next national advertising campaign and worked with Brian Satchfield on product photography for the Tye Maner Group. Brian also installed some new home theater systems that included high definition Blu-ray players and attended the informative Tampa Bay Film and Entertainment Industry Summit presented by the St. Pete and Tampa film commissions. Robert Kildoo accompanied Brian at the summit and also joined Vince Mann working on photography projects for Publix and Atlantic Recording artist Plies. Vince also had a major role in assisting with set assembly for the new Tampa Bay History Center and produced a photo shoot for Bahama Breeze restaurants. And more great projects are planned for November!
October 2008 Newsletter
Project of the Month
Clear Choice Windows and More
Clear Choice Windows and More is the largest factory-direct dealer of the premier Simonton Stormbreaker Plus line of windows on the West coast of Florida. They are definitely the go-to guys when it comes to hurricane protection. Brian Satchfield and Vince Mann recently produced an informative sales video and a 30-second TV commercial for Clear Choice and Sean Deren shot some promotional photography for them. You can check out the sales video here.
Marketing Idea
A formula for successful advertising
Creating effective advertising can be a complex process. With so many creative choices, placement opportunities and constituents to satisfy, no single technique can fulfill every need. But there’s an ad development method we at DMS try to stick with that always seems to get us in the right ballpark; we call it the What-Who-How method.
It’s really quite simple: first determine what your message is, then determine who you need to say it to and then determine how best to deliver it. Pretty straightforward, right? The trick is in sticking to it.
We marketing pros often come up with really great copy we can’t wait to use, cool color combinations we like, new technologies we just have to try and so on. But we have to remember that these things come secondary to meeting the needs of the ad campaign. Writing a really catchy radio spot with a fabulous custom score for a client whose customers mainly read the newspaper isn’t practicing good advertising techniques. Neither is creating a video podcast for those who may be technically challenged. Always keep your target audience in mind. Find out who they are and put yourself in their shoes. This will keep you on track in creating advertising that speaks to them and, in turn, is effective for you.
Questions? Comments? Feedback? All are greatly appreciated! Email us by clicking here or call us at 727-512-9998. We’d love to hear from you!
Tech Tip
RGB and CMYK color spaces
Most of us in media-related industries are familiar with the terms RGB and CMYK; some of us may be a little too familiar. But for those wanting a little more information, or for those who’d like a basic refresher, we offer this tech tip on color spaces.
RGB and CMYK are the two main color space systems we work with in video, photography, online publishing and printing. RGB represents the Red, Green and Blue color space, which is considered an additive color system since different colors are created by adding varying amounts of the three primary colors. Hardware that produces or responds to colored light such as a computer monitor, a television, a digital camera, a scanner or a projector use the RGB system. 100% levels of red, green and blue create white light; black is created from 0% levels of RGB. Varying intensities of each primary hue create the spectrum of colors.
CMYK represents the Cyan, Magenta, Yellow and BlacK (or Key) color space and is a subtractive system. CMYK is used in the printing industry and different hues are created by subtracting shades of color from the white paper that ink is printed on. While a few color variations can be made by mixing the C,M and Y color inks, most colors are created using offset printing, in which miniscule dots of various intensity and color inks are printed around miniscule spaces of white paper; the reflected light then enters our eyes as a blend of the inks and white paper, forming a various composited colors.
For further reading, Wikipedia has some great information on both RGB and CMYK color spaces.
Extras
Other cool DMS projects
All imagery and content copyright © 2008 by Digital Media Services & Consulting LLC. All rights reserved.
Budget Planning
Getting a handle on your 2009 expenses
Most of our clients require us to present them with a cost estimate before beginning a project. Some of them even have us prepare a quote during the planning stages of a campaign in order to help get approval to move forward with their idea. Why not make the most of this concept and let us help you plan the media portion of your fiscal budget? Our team would be more than happy to sit down with you and your staff to help determine costs for your 2009 media plans including video production and editing, professional photography and audio production. Just give us a call or send us an email!
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