september 2008 newsletter

September 2008 Newsletter

Project of the Month

Royal Caribbean Casino Photo Shoot

This month, Royal Caribbean International will kick off on a new print ad campaign featuring casino photography from DMS photographer Sean Deren. In June, DMS associates Vince Mann, Robert Kildoo, Lance Robson and Brian Satchfield joined Sean to take over the Casino Royale gaming floor aboard Royal Caribbean’s Freedom of the Seas to produce a lifestyle photo shoot. The images will be used in RCI advertisements in casino industry publications. Click here to see sample images from the shoot and click here to see the guys in action.

Community Service

Pinellas County Adopt-A-Mile

DMS has adopted a mile of Belcher Road beginning at Curlew Road in Palm Harbor and running south to Solon Avenue in Dunedin for quarterly clean-up. Look for us in our orange vests picking up trash!

Questions? Comments? Feedback? All are greatly appreciated! Email us by clicking here or call us at 727-512-9998. We’d love to hear from you!

Tech Tip

Defining Megapixels

Megapixels are commonly used to describe the image size a digital camera can capture. Simply put, a megapixel is one million pixels. An image that is one thousand pixels wide by one thousand pixels high contains one million total pixels (1,000 X 1,000) and is said to be a 1.0 megapixel image. Consumer digital cameras typically capture images containing 3 to 10 megapixels or so.

The impressive Phase One P65+ uses a huge 60.5 megapixel image sensor which is 8,984 pixels wide by 6,732 pixels high. An image this size printed at 300 dpi would measure 30 inches by 22.5 inches. That makes for a pretty large family photo. To see that same image on a 72 dpi computer monitor would require a screen over ten feet wide!

Interestingly, the current maximum image size of U.S. high definition television (HDTV) is 1,920 pixels by 1,080 pixels, which is barely over 2 megapixels. But, multiply that by 30 frames-per-second for video and you’re seeing 62.2 megapixels every second!

By the way, pixel is short for picture element.

Extras

Other Cool DMS Projects

Vince Mann recently worked on a photo shoot for the NFL capturing images of the Lombardi Trophy. The images can be seen on billboards throughout the Tampa Bay area. Brian Satchfield recently put together a promotional video for Opus South’s Water’s Edge sales office and edited some testimonial promo videos for Scientech. Sean Deren recently shot some editorial work for Tampa Bay Illustrated, took some product photos for Rustic Steel and photographed the staff of the de la Parte & Gilbert law offices for Bush & Co. Advertising. Rob Kildoo and Lance Robson recently shot a training video for the Tye Maner Group and Vince and Brian are putting the finishing touches on a promotional short film and television commercial for Clear Choice Windows & More.